"Here's how fame works"

By Brad Warner:

Whenever I eat my lunch in the park near my office there are always pigeons around. Sometimes when I sit down a couple of them will come over to my bench thinking they just might get a hand-out. Often, even if I don't give them anything, other pigeons will notice these guys and come around as well. Before you know it there's a couple dozen pigeons hanging out around my bench.

pigeons have been programmed by evolution to do this, and it makes perfect sense. If there's something good for one pigeon over by my bench, the others figure since they're pigeons too whatever's got those pigeons excited is probably good for them as well. All animals do this and human beings are no different. This is why we react to things that are famous.